Case Study: Lily Soutter

Client Name: Lily Soutter, Nutritionist

Client Location: London

Type of work undertaken: Marketing Consulting

Date: 2018-2019

Background information: Lily Soutter is a successful leading London nutritionist with a passion for all things nutrition. However, to compete in a crowded market Lily wanted to stand out from her competitors and be clearly recognised as an expert with a clear message. 

The Brief: Support Lily to raise her brand profile, define her niche to further engage and grow her audience and help her stand out in a crowded market.

How MindStyle helped: We defined her core messaging to support the focus on smart eating for successful living and created a personalised PR and marketing brand strategy. The team approached leading health, lifestyle, wellbeing, beauty media publications online and print to promote her brand and showcase her expertise.

Results: Lily became confident to focus on a few key areas that would resonate with her ideal audience. Her expertise and brand were mentioned in National and Consumer media coverage online and in print promoting her brand. This growing awareness of her work creates strong foundations for launching and promoting her book launch.

Client feedback: “I have really benefited from working with Isabella and the team, they took on board my brand requirements from day one and came up with great ideas of how I can reach my business goals. Isabella and the team went above and beyond to support me reaching my goals, for example, they regularly came up with creative ideas and strategies such as how to develop and market a book. Before working with Isabella I was struggling to raise awareness around my brand messaging, and she helped me put this into action, and I have certainly seen great results with my business sales.” - Lily Soutter, Leading London Nutritionist