Case Study: CuraLife

Client Name: CuraLife

Client Location: Israel

Type of work undertaken: Marketing consulting

Date: 2018 - 2020

Background information: CuraLin was born from a son wanting to help his father with Type 2 Diabetes. A personal journey uncovered key ingredients to help people manage and life fully with the condition, however the challenge was building awareness and trust about this ‘sounds too good to be true’ natural remedy for a serious modern disease. 

The Brief: Introduce a new product to the UK market ensuring credibility and trust and created.

How MindStyle helped: Created a tailored marketing strategy to build both awareness of and trust in a new product to the UK market. Worked with healthcare practitioners and PR team to share key messages with industry leaders and the UK media.

Organised and managed filming and photography shoots with UK GP and customers to further communicate the effectiveness and credibility of the product and brand.

Results: Backing from reputable healthcare professionals; national, consumer and healthcare media coverage in print, online and broadcast; attendance at key consumer and trade healthcare events.

Client feedback: “Isabella is an incredible person and a tremendously capable PR professional. We've had the pleasure of working together on growing our brand in the UK market. She really gets things done, is always looking ahead, and is terribly fun to work with.” - Dovi Lipton, Marketing Director at CuraLife