Strategic Business Consulting for Founder-First Growth  

You’re likely here because you… 

• Run a business that’s growing — but it no longer reflects who you are or how you want to work

• Know the challenge isn’t motivation, but that decision-making feels heavier than it should

• Are losing strategic altitude to day-to-day delivery and want clarity and momentum again

• Are successful on paper, yet want a business that enhances your life rather than consumes it

• Know the next phase requires different thinking — not more effort

• Care deeply about social impact, not just commercial success

• Lead a distinctive business that deserves greater visibility and credibility

• Measure success through fulfilment and freedom as well as financial performance

If you’re reading this thinking, “Yes… that’s uncomfortably accurate,” you’re in the right place. I work with brilliant founders who want more impact and more ease—and who occasionally feel quietly exhausted by the business they’ve built.

Why Most Scaling Strategies Stop Working.

Ambition is the constant push for more — more revenue, clients, visibility, output. Driven by external expectations, it prioritises momentum over meaning. Decisions become reactive, copycat strategies creep in, and the business slowly drifts from its original edge.

Alignment is different. It’s strategic clarity rooted in values — where growth flows from who you are, how you lead, and what genuinely matters for the business and its market. Decisions feel lighter because they’re coherent, making emotional connections with the business inevitable. 

When ambition leads without alignment, founders enter what I call the Passion Plummet Spiral™ — motion without momentum, growth without fulfilment.

Too often I see talented founders who aren’t short on ideas or discipline—just clarity. And clarity doesn’t come from pushing harder; it comes from alignment, perspective, and the ability to make decisions from a grounded place rather than a pressured one.

The Business Alignment Method®

This is where strategy meets psychology. I use a blend of strategic clarity, marketing expertise, behavioural insight and coaching tools—including NLP—to help founders make decisions that feel grounded, confident and coherent under pressure.

I work with founders who…

• lead established or fast-growing service & product based businesses 

• have teams of 1–15 

• started with passion and want financial freedom through fulfilment 

• are preparing for growth, investment, or advisory-level decisions

• specialise in health, wellbeing, lifestyle and service-based industries

So if you're passionate, values-led, and frustrated that your business isn’t quite matching your potential, we’ll likely work well together. Most of my clients arrive feeling that their successful business needs some “growing up” —and leave with clarity, traction, and renewed confidence.

Typically clients include:

• Service-based business owners ready to scale in a way that feels sustainable and true without swapping time for money

• Founder-first businesses (often solo or teams of 4-8) where the founder's energy, values, and vision are inseparable from the business itself

• Values-driven entrepreneurs who care about craft, meaningful work, and creating impact—building businesses that feel as good as they look on paper

• Established professionals seeking advisory support to turn ideas into reality and accelerate growth while maintaining alignment with their purpose

This isn’t for... 

• early-stage idea testing

• hustle-first growth

• purely transactional, profit-only models

• copy-paste roadmap to success

• abdicating responsibility for leadership decisions

If you’re looking for overnight hacks, hustle culture, or cookie-cutter roadmaps, I’m not your person. Sustainable growth doesn’t come from forcing yourself into someone else’s strategy—it comes from clarity that actually fits you.

How we work together

My approach is holistic.

We blend strategic clarity and marketing tactics with behavioural insight and coaching tools. 

The delivery is a mix of grounded honesty, practical and a good dose of warmth. 

You invest in a partner in (aligned) ambition—someone who sees the whole picture: your business, your leadership, and the way you think.

Strategic Advisory: The Alignment Method VIP (Retainer)
Ongoing partnership for founder-level decision-making, resilience and growth. Scale while protecting personal aspirations, strengthening leadership, overcoming mental and practical challenges, forging new routes to market and reimagining brand positioning to become the only obvious choice.

Strategy Intensives: Business Strategy 1:1 Intensive
Focused clarity for pivots, growth phases, overcoming challenges or leadership transitions. Concentrating on three transformation pillars Product Alchemy™, Client Magnetism™ and Strategic Operations.

 NED & Advisory Board Roles
Governance, scaling, and founder wellbeing at board level for ongoing high-level support and ad hoc support for intense growth phases or campaigns. 

→ Strategy simplification – work on your business, not just in it

→ Market expansion & brand positioning – increase visibility with clarity

→ Leadership development & team alignment – build resilient cultures

You don’t need more tactics.

You need clarity that holds under pressure.

Growth for the business—and the person leading it.

5* Google Reviews [click to view] 

15+ years advising mission-driven and founder-led businesses

If you want a clearer path forward—and a business that feels aligned rather than overwhelming—let’s talk. No pressure. No pitch. Just clarity.